Brands pushed Indians to buy premium phones. Now, they’re paying a price

Toqir Shah 0
India’s smartphone market is hitting a premiumization ceiling as upgrade cycles stretch to nearly 48 months, driven by higher prices, durable devices and longer software support.

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Toqir Shah

Throughout my distinguished career, I have amassed an impressive 33 years of experience in the banking sector. With an unwavering commitment to excellence, I dedicatedly worked 16 hours a day, from 8 am to 12 pm, ensuring the utmost professionalism and diligence in my responsibilities. Having completed my tenure in the banking industry, I now seek to embark on a new journey and explore fresh opportunities.

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