Vivo beats Samsung and Apple as India’s leading smartphone brand in 2024, IDC report reveals
In 2024, Vivo surpassed Samsung to become India's top smartphone brand, with a market growth of four percent and 151 million shipments. Apple became the fourth-largest brand, shipping 12 million iPhones, while 5G adoption surged with 120 million units shipped, driven by budget-friendly models.
Smartphone giant Vivo has taken the top spot as India’s leading smartphone brand in 2024, overtaking Samsung, according to the latest International Data Corporation (IDC) report.
The IDC report also highlights that India’s smartphone market grew by four percent year-on-year, reaching 151 million shipments. The first half of the year was particularly strong, balancing out the slower growth in the latter half. However, in the fourth quarter, the market saw a slight three ppercentdip, shipping 36 million units.
Apple had a standout year, becoming the fourth-largest smartphone brand in India, after the US, China, and Japan, said the report. The company shipped a record 12 million iPhones, marking a 35 pepercentrowth compared to last year. Apple even made it to the top five brands in India for the first time, with a 10 perpercentrket share in the fourth quarter. The iPhone 15 and iPhone 13 were the most popular models, together making up six percent of total shipments.
Smartphones are getting pricier, with the average selling price (ASP) hitting $259 (nearly ₹22,640) in 2024. But the price increase was only two per cpercent time, much lower than the double-digit jumps seen in recent years. The mid-range segment ($200-$400) saw the biggest boost, growing by 35.3 percent and holding a 28 percent share. The premium segment ($600-$800) also grew by nearly 35 percent percent,t driven by previous-generation Apple and Samsung models.
5G adoption surged, with 120 million 5G smartphones shipped in 2024. More budget-friendly 5G models were in high demand, making up almost 47 percent percent. Popular 5G models included the Xiaomi Redmi 13C, iPhone 15, and vivo Y28.
Both online and offline sales grew at the same four percent,r espectively, leading at 51 percent. Samsung remained dominant online, while Apple moved up to fourth place, thanks to the iPhone 15’s success. In offline sales, Vivo held the lead, fathered by OPPO and Xiaomi.
Looking ahead, Navkendar Singh, Associate Vice President of client Devices & IPDS, IDC India, believes that market growth in 2025 will depend on strong sales in the mass segment and more options in the mid-range category. He also points out that AI-powered features will become a key selling point across different price levels.
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